Power Forward Initiative (PFI) Community

ARC

ARC International is the world leader in configurable processor technology. ARC licenses patented configurable CPU/DSP processors and multimedia subsystems that enable customers to design products that give them a strategic competitive advantage in the marketplace. Using ARC's configurable cores and subsystems, licensees can develop highly differentiated ARC-BasedT system-on-chips (SoCs) that consume less power, are less expensive to produce and provide protection from cloning - distinct advantages over non-configurable, "fixed architecture" alternatives.

The roots of ARC International date back to the early 1990's. As part of Argonaut, a software provider to leading game companies, the design team developed highly customized microprocessors. That technology and know-how to rapidly create customized designs evolved into configurable processors and eventually the ARChitectT configurator tool.

Today, ARC's broad product portfolio is used by 120+ customers that collectively ship close to 100 million ARC-Based chips every year to high-growth embedded markets. They include wireless computing applications, mobile audio and video players, flash storage devices, digital set-top boxes, networking appliances, electronic toys and educational games, and government satellites. For more information visit www.arc.com.
ARC logo

Advisors

Colin Holehouse
Chief Engineer
ARC

Colin Holehouse has worked in the Electronics Design industry since graduating in 1986, with a focus on physical implementation of SoCs and their related design flows. His early work experience was at Philips working on CAD tools, moving on to Cadence Design Systems where he led design teams to tape out several large SoCs. He is currently Chief Engineer at ARC International’s Development Center in St. Albans, UK where he is responsible for the development and implementation of reference design flows to enable the seamless integration of ARC Configurable Processors and Subsystems with cutting edge SOC design tools.